I created this explainer animation for Marvy Green, a non-profit organization dedicated to urban greening. Their mission is to reinvest profits into their vision of creating greener cities, specifically by donating green roofs and facades to residents and institutions that cannot afford them.

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My Role

• Animation and illustration development:
  Marvy Green approached me through De Nieuwe Gevers, an online platform that connects skilled individuals with organizations in need of help. They requested an animation that clearly conveys their mission and values. Although they had a logo, a few colors, and some icon elements, they didn’t yet have a fully developed visual style. Using these existing assets as a foundation, I developed a cohesive and engaging style for the animation.

• Voice-over Guidance:
  In addition to creating the animation, I guided the Marvy Green team in writing the voice-over text. This collaboration ensured that the message was communicated effectively and aligned with the animation’s visuals.
   

Impact

The final animation serves as a clear and engaging representation of Marvy Green's mission, helping to raise awareness of their efforts to green urban spaces. By effectively conveying their message, the animation aims to inspire donations and support for their cause. Since its release, the animation has contributed to increased visibility for Marvy Green, helping them connect with potential donors and partners interested in urban greening initiatives.
 

Tools Used

• Adobe After Effects

• Adobe Illustrator

• Adobe Audition
   

Special Thanks
A special thank you to the Marvy Green team for trusting me with their vision and for the opportunity to contribute to such a meaningful project. I hope this animation helps elevate their message and encourages more people to support urban greening efforts.